Duplication: A Double-Edged Sword


The power of leading by example is evident more prominently in direct sales than any other business model. From the moment you enroll a new Consultant, you are viewed as a leader to your team. Your team looks to you for insight, business strategy, and support. They will also become copy-cats. Because they view you as a successful Consultant, they will instinctively try to duplicate what you’ve done to build a strong business. This puts you in a very powerful role!

You see, a new Consultant will mimic your behavior. What kind of example are you setting?

Do you want your team to attend company events? Host regular parties? Participate in promotions and contests? Contact their team members regularly? Then you should be prepared to do the same! How can you expect your team members to find urgency in attending events, hosting regular parties, participating in promotions, or reaching out to their team members if you don’t set that example for them? You have the power to create a team of hardworking, dedicated and engaged Consultants – all by setting a strong example. Whatever you do (or don’t do) within your organization is what you will see your organization do (or not do).

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© 2023 by Andrea Hutcheson.