Social Media: Another Business Tool


Social media has changed the world of business. It has magnified the chance for people to shop online, discover new opportunities and connect with people all over the world. While there will never be a replacement for that personal interaction a Paparazzi Consultant has become known for, if you aren’t plugged into social media, you could be missing a huge opportunity to expand your business and create meaningful online connections. With the new website, Paparazzi has made a conscious decision to integrate social media icons that allow you to pin, tweet and share accessories you love directly to your social media pages. These icons are located on each individual image as well as the top of the screen throughout the site. See a headband or necklace you love? Pin it to your Pinterest board, share on Facebook or even tweet about it! There is a proven, direct correlation between those images that are shared on social media and the sales that are generated. Take advantage of this amazing business tool that is right at your fingertips!

Pinterest: This social media platform is all about learning and discovery. Create a board with products you love that your customers can purchase directly from your replicated website. When your followers discover that these accessories are only $5, they are going to flip! Make sure you put the name of the accessory, your Consultant ID, and www.paparazziaccessories.com/XXXX (where XXXX is your Consultant ID number) in the description so they know how to search for the item and give you credit if they go directly to the website. You can also create boards that give your customers ideas of how to stylize their accessories, organize their $5 habit and more. Check out our Pinterest board here, for ideas.

Instagram: Share images on Instagram of you sharing and wearing your #5DollarHabit, videos of your home parties and even images of your day-to-day routine as a Paparazzi Consultant! Intermixing business shots with real images from your life will show your followers how you balance family life, work and more just like them. That is the beauty of Paparazzi. Show that beauty through Instagram. Facebook: Sharing images on Facebook is a great way to let your friends and family know what products are available, which ones are your favorites and more. Let your friends and family know you are an Independent Consultant for Paparazzi by using the beautifully designed images in your ALL NEW social media kit that can be found in the Resources section of your Back Office. These images can be used as cover photos for your business’s Facebook page, or even your personal page. We also have an Independent Consultant icon that can be used for a profile picture. Paparazzi's graphic design team has created these images specifically for Facebook so you don’t have to worry about resizing or editing a thing! As always, make sure you are sharing, liking and commenting on the accessories and images that are shared on the corporate Facebook page. Show your customers the countless ways you can help them feed their $5 habit!

Twitter: The Founders, along with their corporate team love being able to connect with you! Twitter is unique in that you are limited in characters (140 characters per tweet), but use Twitter to connect with us here at Corporate and with your customers. Why not try launching your own Twitter contest? Have your customers use the hashtag #5DollarHabit and randomly draw a winner to receive a free piece from you. Your customers will love the contest and the opportunity to connect with you. Don’t forget! Keep having those fabulous home parties and sending personalized thank you cards to your customers – regardless of how they shop with you. That personal touch sets you apart as a Paparazzi Consultant. Add these social media platforms to what you are already doing. Social media is a great tool to allow you to expand your reach and let your customers, friends and family see how fun and afforable Paparazzi really is.

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© 2023 by Andrea Hutcheson.