Just admit it; when shopping for inventory, you tend to type “new” in the search box of the Back Office and before you know you it, your cart is filled with the latest styles and newest accessories. It’s ok! Everybody does it! Who wouldn’t want to get their hands on something new and shiny? It’s human nature! But when we focus on the new, we just may be missing out on the bestsellers!
At Paparazzi, an accessory is only considered “new” for ten days. After those ten days are up, the product slides out of its new item slot. Just because the item is no longer considered new, doesn’t mean that item isn’t going to sell anymore. A product that flew off your shelves three weeks ago is sure to fly off your shelves just as quickly this week!
Remember to invest in the pieces that are your bestsellers. Learn their names and keep an eye out for the different colors they are available in so that you can incorporate those pieces into your inventory. Don’t miss out on the hottest sellers of the season because you were distracted by new items. Especially as Paparazzi works to keep up with the growing demand for the latest, trendiest accessories, a growing number of your favorite pieces will remain online longer than their “new” label will last.
The Blockbusters are a perfect example of this concept. Many of our Blockbuster pieces have been a part of Paparazzi for years, yet they continue to appear at the top of every bestseller list week after week. Their mass appeal holds strong, regardless of the season or what new arrivals have made their debut.
Don’t get too caught up in the new that you end up skipping over some of your bestselling items. Having a versatile mix of inventory appeals to a larger customer demographic. Have a good mix of something old, something new, and of course, a few of your favorite Blockbusters!